Many Steps to a successful consultative engagement – just some are listed below..our key ones are simple:
What do we need to know ?
What can we then change ?
…..to deliver improved ROI, customer experience, retention, new sales, new products and staff alignment with company objectives….
- Build an in-depth understanding of goals and objectives
- Understand brand positioning and associated ambition levels, organisational readiness
- Understand target audience – insight & knowledge
- Who are our customers ? What Would they want
- Review and analyse existing activities
- Gap analysis vs market Status and competition